The idea started as a distraction—something to quiet the restless thoughts and fill the time with purpose. At the start of 2023, with no background in fashion and no clue where to begin, the first test prints were made. Each design was a lesson, each mistake a stepping stone.

But just making clothes wasn’t enough. The brand had to be seen. Without hesitation, five event applications were sent out across North Wales. No experience? No problem. The only way to learn was to dive in. Three events in one week, twelve-hour days, exhaustion creeping in—but the fire burned brighter. Press, prep, sell, repeat. 5 events overal.

Then came the moment of truth. The brand had momentum, but something wasn’t right. It wasn’t at its full potential. The website was shut down—not as a failure, but as a reset. Four months of reworking, refining, and reinvesting. The vision was sharper now. The brand wasn’t just a distraction anymore—it was a statement.

And now, ZR is ready to return. Stronger. Smarter. Unstoppable.